The Evolving Role of Headhunters in NED Recruitment
The Evolving Role of Headhunters in NED Recruitment Understanding the Modern Boardroom Landscape The Changing Dynamics of Corporate Governance In recent years, corporate governance has undergone significant transformation, driven by evolving regulatory requirements, increased scrutiny from stakeholders, and a growing emphasis on diversity and inclusion. …
Why Tech Startups Need a Fractional CMO to Drive Growth
Why Tech Startups Need a Fractional CMO to Drive Growth The Role of a CMO in Tech Startups Understanding the CMO’s Responsibilities In tech startups, the Chief Marketing Officer (CMO) plays a pivotal role in shaping the company’s brand, driving customer acquisition, and ensuring sustainable …
Scaling Marketing for Scaleups: The Role of a Fractional CMO
Scaling Marketing for Scaleups: The Role of a Fractional CMO Understanding the Scaleup Phase Defining the Scaleup Phase The scaleup phase is a critical stage in a company’s lifecycle, characterized by rapid growth and expansion. Unlike startups, which focus on finding a viable business model, …
How a Fractional CMO Can Supercharge Your Startup Growth
How a Fractional CMO Can Supercharge Your Startup Growth Understanding the Role of a Fractional CMO Defining a Fractional CMO A Fractional Chief Marketing Officer (CMO) is a marketing executive who works with a company on a part-time, contract, or project basis. Unlike a full-time …
How SMEs Can Scale Marketing Without a Full-Time CMO
How SMEs Can Scale Marketing Without a Full-Time CMO The Marketing Challenge for SMEs Understanding the Unique Position of SMEs Small and medium-sized enterprises (SMEs) occupy a unique position in the business landscape. They often operate with limited resources, both in terms of finances and …
SME Marketing Challenges Solved by a Fractional CMO
SME Marketing Challenges Solved by a Fractional CMO Understanding the Role of a Fractional CMO Defining a Fractional CMO A Fractional Chief Marketing Officer (CMO) is a marketing executive who offers their expertise to businesses on a part-time or contract basis. Unlike a full-time CMO, …
5 Ways a Fractional CMO Can Help SMEs Grow Faster
5 Ways a Fractional CMO Can Help SMEs Grow Faster Understanding the Role of a Fractional CMO Defining a Fractional CMO A Fractional Chief Marketing Officer (CMO) is a marketing executive who offers their expertise to businesses on a part-time or contract basis. Unlike a …
Why Every SME Should Consider Hiring a Fractional CMO
Why Every SME Should Consider Hiring a Fractional CMO Understanding the Role of a Fractional CMO Defining a Fractional CMO A Fractional Chief Marketing Officer (CMO) is a marketing executive who works with a company on a part-time, contract, or interim basis. Unlike a full-time …
How NEDs Can Spot Groupthink Before It Damages Strategy
How NEDs Can Spot Groupthink Before It Damages Strategy Introduction to Groupthink in Strategic Decision-Making Understanding Groupthink Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome. …
The NED’s Role in Private Equity-Backed Companies
The NED’s Role in Private Equity-Backed Companies Introduction to Governance in Private Equity-Backed Companies Understanding Private Equity-Backed Companies Private equity-backed companies are businesses that have received investment from private equity (PE) firms. These firms typically acquire significant or controlling stakes in companies with the aim …
