Marketing Director Job Description

UK Marketing Director Job Description

Comprehensive Reference Guide for the Marketing Director Role at UK SMEs and Mid-Market Firms Across UK B2B, B2C, E-Commerce, Professional Services and Manufacturing Marketing Operations

A UK Marketing Director is the senior marketing leader at a UK SME or mid-market firm with senior accountability for the firm’s marketing function, brand management framework, marketing communications, digital marketing operations, content marketing, lead generation framework, marketing technology stack, marketing analytics, and the wider senior marketing leadership dimensions of running senior marketing at the firm. The Marketing Director designation is the traditional senior marketing leadership designation at UK SMEs and mid-market firms (typical revenue £5-100 million) — distinct from the Chief Marketing Officer (CMO) designation more typical at UK scaling firms, UK FTSE-listed firms, UK PE-backed firms operating at scale, UK SaaS and technology scaling firms, and larger UK firms operating with senior C-Suite tier organisational designs. The Marketing Director typically reports to the Managing Director, Chief Executive, or Commercial Director at UK SMEs and mid-market firms, with senior marketing accountability extending across the firm’s marketing function leadership, UK marketing regulatory framework application, and the wider senior marketing leadership dimensions specific to the firm’s commercial sector. For the UK Chief Marketing Officer Job Description reference covering C-Suite tier CMO roles at UK scaling and major firms see Chief Marketing Officer Job Description.

This UK Marketing Director job description reference covers the role specification at UK SMEs and mid-market firms, the principal UK marketing regulatory framework applicable to senior marketing leadership, the CIM (Chartered Institute of Marketing) professional qualification framework, the principal Marketing Director responsibilities across brand management, marketing communications, digital marketing, content marketing, lead generation, marketing technology, and marketing analytics, the senior commercial distinction between Marketing Director and Chief Marketing Officer designations at UK firms, the realistic compensation calibration by firm scale and sector, and a sample Marketing Director job description structure that UK SMEs and mid-market firms can adapt for senior Marketing Director recruitment. For senior Marketing Director recruitment service engagement see Marketing Director Recruitment; for senior Marketing Director hiring methodology guidance see our How to Hire a Marketing Director Knowledge Centre guide; for delivery-model variants see Interim Marketing Director, Fractional CMO, and Part-Time CMO.

The Marketing Director Role at UK SMEs and Mid-Market Firms

The Marketing Director at a UK SME or mid-market firm is the senior marketing leader with senior accountability for the firm’s marketing function, brand management framework, marketing communications, digital marketing operations, content marketing, lead generation framework, marketing technology stack, and the wider senior marketing leadership dimensions. The role typically reports to the Managing Director, Chief Executive, or Commercial Director at UK SMEs and mid-market firms, with senior marketing accountability extending across the firm’s marketing function leadership and the firm’s UK marketing regulatory framework application. The Marketing Director designation reflects traditional senior marketing function leadership at firm scale where senior C-Suite tier broader strategic marketing leadership designs are not yet warranted by the firm’s commercial scale.

The senior Marketing Director designation is most prevalent at the following UK firm scenarios.

UK SMEs (typical revenue £5-30 million) — UK SMEs frequently appoint Marketing Directors as senior marketing leaders combining senior marketing strategy ownership with hands-on senior marketing delivery accountability. UK SME Marketing Director scope typically extends across senior brand management at firm scale, direct senior involvement in marketing campaign delivery, hands-on digital marketing operations leadership, content marketing leadership, lead generation framework ownership, marketing automation platform leadership, marketing budget management, agency relationship management, and the wider senior commercial dimensions specific to UK SME marketing operations.

UK mid-market firms (typical revenue £30-100 million) — UK mid-market firms appoint Marketing Directors as senior marketing leaders with broader senior marketing scope across multiple marketing functions. UK mid-market firm Marketing Director scope typically extends across senior team management of marketing functional leaders typically numbering 4-12 senior marketing direct reports (typically including Brand Manager(s), Digital Marketing Manager, Content Marketing Manager, Marketing Communications Manager, Marketing Operations Manager, depending on firm structure), senior marketing strategy ownership, senior marketing technology stack leadership, and the wider senior commercial dimensions specific to UK mid-market firm marketing operations.

UK B2B firms — UK B2B firms across UK enterprise software, UK B2B services, UK industrial supply, and UK selected specialist B2B sectors frequently appoint Marketing Directors with B2B-specific senior marketing scope including B2B content marketing leadership, account-based marketing (ABM) framework leadership, B2B lead generation framework, marketing automation leadership (HubSpot, Marketo, Pardot, or sector-specific platforms), sales-marketing alignment with the firm’s senior sales leadership, B2B event marketing leadership, and the wider senior marketing dimensions specific to UK B2B firm operations.

UK B2C firms — UK B2C firms across UK retail, UK consumer goods, UK consumer services, UK direct-to-consumer (DTC) firms, and UK consumer-facing operations frequently appoint Marketing Directors with B2C-specific senior marketing scope including consumer brand management at scale, consumer advertising and marketing communications leadership, paid media operations across paid search, paid social, programmatic, and out-of-home media, organic media operations across SEO, content, and influencer marketing, customer marketing framework leadership, customer retention and loyalty framework, and the wider senior marketing dimensions specific to UK B2C firm operations.

UK e-commerce firms — UK e-commerce firms frequently appoint Marketing Directors with e-commerce-specific senior marketing scope including digital marketing dominant operations, e-commerce platform marketing leadership (Shopify, Magento, BigCommerce, custom platform integrations), conversion rate optimisation (CRO) framework leadership, customer acquisition cost (CAC) and customer lifetime value (CLV) framework optimisation, marketplace marketing where applicable (Amazon, eBay, sector-specific marketplaces), email marketing operations leadership, and the wider senior marketing dimensions specific to UK e-commerce firm operations.

UK professional services firms — UK professional services firms frequently appoint Marketing Directors with professional services-specific senior marketing scope including thought leadership marketing leadership, content marketing dominant operations, professional services event marketing leadership, professional services proposal and bid marketing support, professional services partnership and referral marketing framework, and the wider senior marketing dimensions specific to UK professional services firm operations.

UK manufacturing and industrial firms — UK manufacturing firms frequently appoint Marketing Directors with manufacturing-specific senior marketing scope including channel marketing leadership across UK distributor networks, technical marketing for engineered products, trade show and industry event marketing leadership, technical content marketing leadership, B2B brand management at industrial scale, and the wider senior marketing dimensions specific to UK manufacturing firm operations.

Marketing Director vs Chief Marketing Officer — The Senior Distinction

The senior distinction between Marketing Director and Chief Marketing Officer (CMO) designations at UK firms operates principally across firm scale, senior tier within firm structure, scope of senior accountability, and the senior commercial dimensions specific to each designation.

Firm scale — Marketing Director designation operates predominantly at UK SMEs and mid-market firms (typical revenue £5-100 million), while Chief Marketing Officer designation operates predominantly at UK scaling firms, UK FTSE-listed firms, UK PE-backed firms operating at scale (typical revenue £100 million+), UK SaaS and technology scaling firms, and larger UK firms operating with senior C-Suite tier organisational designs.

Senior tier within firm structure — Marketing Director designation typically operates at senior director tier reporting to Managing Director, Chief Executive, or Commercial Director. Chief Marketing Officer designation typically operates at C-Suite tier reporting to Chief Executive Officer alongside other C-Suite leaders.

Senior accountability scope — Marketing Director senior accountability typically focuses on traditional marketing function leadership including brand management, marketing communications, digital marketing, content marketing, and lead generation. Chief Marketing Officer senior accountability typically extends across broader strategic marketing leadership including go-to-market strategy ownership, product marketing leadership, growth marketing at scale, demand generation at enterprise scale, marketing technology stack leadership at scale, customer experience strategy intersection, brand strategy at executive level, and senior cross-functional leadership integration with other C-Suite leaders. The accountability scope dimension reflects firm scale and senior tier.

Senior commercial dimensions — Marketing Director senior commercial dimensions typically include hands-on senior marketing delivery, direct senior team leadership of marketing functional managers, senior agency relationship management, and senior marketing budget management at firm scale. Chief Marketing Officer senior commercial dimensions typically include senior cross-functional commercial leadership integration, senior strategic marketing dimensions including market expansion strategy, senior Board engagement on marketing matters, senior shareholder or PE investor engagement on marketing performance, and the wider senior C-Suite tier commercial dimensions specific to scale UK firms.

Compensation calibration — UK Marketing Director compensation typically operates in the £75,000-£180,000 range depending on firm scale and sector. UK Chief Marketing Officer compensation typically operates in the £200,000-£500,000+ range depending on firm scale, sector, and senior commercial dimensions. The compensation calibration dimension reflects firm scale and senior tier rather than fundamentally different senior marketing leadership content.

UK Marketing Regulatory Framework — Substantive Background

UK Marketing Director regulatory scope operates within a UK marketing regulatory framework that meaningfully shapes senior marketing leadership accountability at UK firms. Understanding the framework is essential for senior Marketing Director search engagement design.

UK GDPR and Data Protection Act 2018 — the principal UK data protection framework with associated senior Marketing Director accountability for marketing data processing including marketing data lawful bases, consent management framework for direct marketing, marketing data subject rights framework, marketing data retention framework, marketing data security framework, and the wider data protection dimensions specific to senior marketing leadership. Marketing Director accountability for UK GDPR framework application is fundamental at UK firms operating with marketing databases, customer marketing operations, and email marketing operations.

PECR — Privacy and Electronic Communications Regulations 2003 — the principal UK regulations governing electronic direct marketing including email marketing, SMS marketing, telephone marketing, and online tracking technologies. PECR 2003 sets out specific framework requirements for marketing consent, opt-in and opt-out frameworks, soft opt-in framework for existing customer marketing, and the wider electronic direct marketing framework. Senior Marketing Director accountability for PECR framework application is particularly material at UK firms operating with electronic direct marketing operations.

CAP Code and BCAP Code — the UK Codes of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and Broadcast Advertising (BCAP Code) administered by the Advertising Standards Authority (ASA) with associated senior Marketing Director accountability for advertising standards framework application across the firm’s advertising and marketing communications. CAP Code and BCAP Code framework application is fundamental to UK Marketing Director senior accountability for advertising and marketing communications.

Consumer Protection from Unfair Trading Regulations 2008 — UK regulations implementing EU consumer protection framework with associated senior Marketing Director accountability for unfair trading practice prevention across marketing communications, misleading commercial practice prevention, aggressive commercial practice prevention, and the wider consumer protection dimensions specific to UK marketing communications.

Consumer Rights Act 2015 — the principal UK consumer rights statute with associated senior Marketing Director accountability for marketing claims accuracy, product description accuracy, service description accuracy, and the wider consumer rights dimensions specific to UK consumer-facing marketing operations.

Digital Markets, Competition and Consumers Act 2024 — the recent UK statute introducing material new framework dimensions affecting consumer-facing marketing including subscription contract framework, fake review framework, drip pricing framework, and material new Competition and Markets Authority (CMA) enforcement framework. Senior Marketing Director accountability extends to Digital Markets, Competition and Consumers Act 2024 framework application at UK firms within scope.

Online Safety Act 2023 — the recent UK statute introducing online content safety framework with associated senior Marketing Director accountability at UK firms operating user-generated content platforms, social media marketing operations, and online content marketing operations within scope.

Trade Marks Act 1994 — the principal UK trade marks statute with associated senior Marketing Director accountability for brand protection framework, trade mark registration management, trade mark infringement framework, and the wider intellectual property dimensions specific to senior marketing leadership at brand-led UK firms.

FCA financial promotions framework where applicable — UK Marketing Director appointments at UK FCA-authorised firms or UK firms operating financial promotions within FCA scope require familiarity with FCA financial promotions rules including FCA Handbook COBS 4 (Communicating with clients, including financial promotions), Section 21 of the Financial Services and Markets Act 2000 (financial promotions framework), and the wider FCA financial promotions dimensions.

Sector-specific marketing regulatory frameworks — UK Marketing Director appointments at UK firms operating in regulated commercial sectors require familiarity with sector-specific marketing regulatory frameworks including MHRA framework at UK pharmaceutical and medical device firms, FSA framework at UK food firms, gambling marketing framework at UK gambling firms operating under Gambling Commission regulation, alcohol marketing framework at UK alcohol firms, and the wider sector-specific marketing regulatory frameworks specific to the firm’s commercial sector.

Principal UK Marketing Director Responsibilities

UK Marketing Director responsibilities vary across UK firm sectors but typically extend across the following senior marketing dimensions at most UK firms.

Senior marketing strategy and operations leadership — owning the firm’s senior marketing strategy and senior marketing operations framework. Senior marketing strategy scope covers senior marketing planning aligned with the firm’s commercial strategy, senior marketing resource allocation across the firm’s marketing functions, senior marketing governance framework, marketing budget framework at firm scale, and the wider senior marketing strategy dimensions specific to the firm.

Brand management framework — leading the firm’s brand management framework across brand strategy at firm scale, brand identity and visual identity management, brand guidelines and brand governance framework, brand consistency across the firm’s marketing channels, brand asset management, and the wider brand management dimensions specific to UK firms.

Marketing communications and PR — leading the firm’s marketing communications framework across external marketing communications, public relations operations, media relations management, crisis communications framework, internal marketing communications intersection with HR-led internal communications, and the wider marketing communications dimensions specific to the firm. Selected UK Marketing Director appointments include senior PR agency relationship management.

Digital marketing operations — leading the firm’s digital marketing operations across paid search marketing (typically Google Ads, Microsoft Advertising), paid social marketing (typically LinkedIn Ads, Meta Ads, X Ads, TikTok Ads depending on the firm’s sector), search engine optimisation (SEO) framework, content marketing operations, email marketing operations, social media marketing operations, programmatic marketing where applicable, and the wider digital marketing dimensions specific to the firm.

Content marketing framework — leading the firm’s content marketing framework across content strategy aligned with the firm’s senior marketing strategy, content production framework (typically including blog content, long-form content, video content, podcast content where applicable, social content, sales enablement content, customer marketing content), content calendar management, content technology platform management, content performance analytics framework, and the wider content marketing dimensions specific to UK firms.

Lead generation and demand generation framework — leading the firm’s lead generation and demand generation framework across inbound marketing operations, outbound marketing operations where applicable to the firm’s commercial model, marketing-qualified lead (MQL) framework, marketing-to-sales handoff framework intersection with the firm’s senior sales leadership, account-based marketing (ABM) framework where applicable to UK B2B firms operating ABM, and the wider lead generation dimensions specific to the firm.

Marketing technology stack and automation — leading the firm’s marketing technology stack including marketing automation platform leadership (typically HubSpot, Marketo, Pardot, ActiveCampaign, or sector-specific platforms depending on firm scale), CRM platform marketing intersection with the firm’s sales operations CRM platform, marketing analytics platform leadership (typically Google Analytics 4, Adobe Analytics, or sector-specific platforms), email marketing platform leadership (typically Mailchimp, Klaviyo, or integrated marketing automation platforms), and the wider marketing technology dimensions specific to UK firm marketing operations.

Marketing analytics and reporting — leading the firm’s marketing analytics framework across marketing performance analytics, marketing attribution framework, customer acquisition cost (CAC) and return on marketing investment (ROMI) framework, marketing funnel analytics, and the wider marketing analytics dimensions specific to senior marketing leadership at UK firms.

Agency and supplier relationship management — leading the firm’s agency and marketing supplier relationships across creative agency relationships, media agency relationships where applicable, PR agency relationships, digital agency relationships, marketing technology supplier relationships, marketing freelancer relationships, and the wider agency and supplier dimensions specific to UK firm marketing operations.

Marketing team leadership — leading the firm’s marketing team typically numbering 4-12+ senior marketing direct reports at UK SME and mid-market firm scale (typically including Brand Manager(s), Digital Marketing Manager, Content Marketing Manager, Marketing Communications Manager, Marketing Operations Manager, Customer Marketing Manager where applicable, depending on firm scale and structure).

UK marketing regulatory framework compliance — leading the firm’s marketing regulatory framework compliance across the principal UK marketing regulatory framework dimensions described above. Senior Marketing Director accountability for UK marketing regulatory framework compliance is fundamental to the role and operates as the principal regulatory dimension of senior marketing leadership at UK firms.

UK Marketing Director Required Experience

UK Marketing Director appointments typically require senior marketing career experience across the following dimensions, with specific requirements varying by firm scenario and sector.

Senior marketing leadership career background — typically 12-20+ years of senior marketing career experience including prior Marketing Director experience at peer UK SME or mid-market firms, prior senior marketing leadership experience (Head of Marketing, Senior Marketing Manager, Marketing Manager at scale firms) at major UK firms with senior marketing scope that meaningfully maps to Marketing Director scope. First-time Marketing Director appointments are common at UK SMEs where the senior career background depth requirement is correspondingly more flexible.

Sector-specific career background — UK Marketing Director appointments typically require senior career background in the firm’s commercial sector or commercially adjacent sectors with senior marketing dimensions that meaningfully map to the firm’s senior marketing requirements. UK B2B Marketing Director candidates typically come from B2B marketing backgrounds; UK B2C Marketing Director candidates typically come from consumer-facing marketing backgrounds; UK e-commerce Marketing Director candidates typically come from e-commerce or DTC backgrounds; UK manufacturing Marketing Director candidates typically come from B2B industrial or technical marketing backgrounds.

Marketing technology stack familiarity — UK Marketing Director appointments typically require demonstrable familiarity with the marketing technology stack relevant to the firm’s commercial model. UK B2B Marketing Director appointments typically require deep familiarity with marketing automation (HubSpot, Marketo, Pardot) and B2B-relevant marketing analytics. UK e-commerce Marketing Director appointments typically require deep familiarity with e-commerce platform marketing, paid media management at scale, and customer marketing platforms. Marketing technology stack familiarity is a particularly material UK Marketing Director career background dimension.

Senior marketing team leadership career background — UK Marketing Director appointments typically require demonstrable senior marketing team leadership career background including prior senior marketing team management of typically 4-12+ senior marketing direct reports, prior senior marketing recruitment of marketing team members, prior senior marketing development and senior succession planning, and the wider senior marketing team leadership career dimensions.

Marketing budget and P&L career background — UK Marketing Director appointments typically require prior marketing budget management career background at material scale including marketing budget ownership, marketing budget optimisation framework, marketing ROI analysis, marketing performance against budget, and the wider marketing budget and P&L career dimensions specific to senior marketing leadership.

UK Marketing Director Required Qualifications

UK Marketing Director appointments typically require senior marketing professional qualification credentials.

CIM — Chartered Institute of Marketing — the principal UK marketing professional qualification, with CIM membership operating as the standard professional credential at UK Marketing Director appointments. Specifically, CIM Level 6 Diploma in Professional Marketing, CIM Level 7 Marketing Leadership Programme, MCIM (Member of the Chartered Institute of Marketing), or FCIM (Fellow of the Chartered Institute of Marketing) status operates as the senior professional credential at the UK Marketing Director tier. CIM qualification is a particularly material credential at most UK Marketing Director appointments.

DMI — Digital Marketing Institute — selected UK Marketing Director appointments at digitally-focused UK firms include preferences for Digital Marketing Institute qualifications including Professional Diploma in Digital Marketing and Certified Digital Marketing Professional credentials.

IDM — Institute of Direct and Digital Marketing — UK Marketing Director appointments operating with material direct marketing dimensions include preferences for IDM qualifications including IDM Direct and Digital Marketing qualifications.

CIPR — Chartered Institute of Public Relations — UK Marketing Director appointments at firms operating with material PR and communications dimensions include preferences for CIPR qualifications including CIPR Diploma in Public Relations and Chartered PR Practitioner status.

Educational background — UK Marketing Directors typically hold undergraduate degrees in marketing, business, communications, or commercial disciplines (most commonly from UK universities) with selected senior Marketing Director candidates holding postgraduate qualifications (MBA, MA Marketing, MSc Marketing, specialised marketing qualifications). Educational background dimensions typically operate as supporting credentials alongside CIM qualification.

UK Marketing Director Compensation Calibration

UK Marketing Director compensation varies materially with firm scale, sector, and senior accountability scope.

UK SME Marketing Director (typical revenue £5-30 million) — typical UK base salary range £75,000-£130,000, with bonus typically 15-30% of base plus selected long-term incentive arrangements where applicable at PE-backed UK SME firms. Total compensation typically £85,000-£170,000 across cash and selected equity arrangements.

UK mid-market firm Marketing Director (typical revenue £30-100 million) — typical UK base salary range £110,000-£180,000, with bonus typically 25-50% of base plus long-term incentive arrangements. Total compensation typically £140,000-£270,000 across cash and equity arrangements at UK mid-market firms.

UK B2B SaaS firm Marketing Director — typical UK base salary range £130,000-£200,000, with bonus typically 25-50% of base plus material equity participation through stock options or restricted stock arrangements. Total compensation typically £160,000-£300,000 plus equity participation that potentially dominates total economic value at successful firm exits or IPO transactions.

UK e-commerce firm Marketing Director — typical UK compensation operates within the broader UK SME and mid-market firm Marketing Director ranges with selected senior commercial dimensions specific to e-commerce performance accountability, with selected major UK e-commerce firm Marketing Director appointments operating at the upper end of the range reflecting digital marketing scale and senior commercial dimensions.

UK PE-backed firm Marketing Director — typical UK base salary range £130,000-£200,000, with bonus typically 25-50% of base plus material sweet equity participation in the platform structure. Total cash compensation typically £160,000-£280,000 plus sweet equity that potentially adds material economic value at successful PE-firm exits across multi-year hold periods.

Sample UK Marketing Director Job Description Structure

The following sample UK Marketing Director job description structure can be adapted by UK SMEs and mid-market firms specifying senior Marketing Director requirements internally and externally.

Position title — Marketing Director [or alternative designation: Director of Marketing, Head of Marketing at firms operating with selected designation alternatives].

Reporting line — Reports to [Managing Director / Chief Executive / Commercial Director] with senior accountability to [Board where applicable, senior shareholders, PE Investment Director at PE-backed firms].

Senior direct reports — Marketing team typically including [list senior direct reports — typically Brand Manager(s), Digital Marketing Manager, Content Marketing Manager, Marketing Communications Manager, Marketing Operations Manager, Customer Marketing Manager where applicable, and other senior marketing team members specific to the firm’s structure].

Role purpose — to lead [firm name] across [senior marketing strategy and operations leadership, brand management framework, marketing communications, digital marketing operations, content marketing framework, lead generation and demand generation framework, marketing technology stack and automation, marketing analytics, agency relationship management, senior marketing team leadership, UK marketing regulatory framework compliance, and the wider senior marketing dimensions specific to the firm].

Principal responsibilities — adapt the principal responsibilities section above (Senior marketing strategy and operations leadership, Brand management framework, Marketing communications and PR, Digital marketing operations, Content marketing framework, Lead generation and demand generation framework, Marketing technology stack and automation, Marketing analytics and reporting, Agency and supplier relationship management, Marketing team leadership, UK marketing regulatory framework compliance) to the specific senior marketing dimensions of the firm.

Required experience — adapt the required experience section above (Senior marketing leadership career background, Sector-specific career background, Marketing technology stack familiarity, Senior marketing team leadership career background, Marketing budget and P&L career background) to the specific senior career background requirements of the firm.

Required qualifications — typically specify CIM qualification at MCIM or FCIM level as the preferred UK marketing professional qualification, with sector-specific qualifications (DMI for digital-focused roles, IDM for direct marketing-focused roles, CIPR for PR-focused roles) specified where applicable.

Compensation framework — base salary range, bonus arrangements, long-term incentive participation where applicable, benefits framework including pension, and any sector-specific compensation arrangements.

Application process — application instructions, senior search firm engagement where applicable, interview process structure, senior reference and assessment requirements.

From Marketing Director Job Description to Senior Search

The Marketing Director job description is the principal artifact through which UK SMEs and mid-market firms specify the senior Marketing Director role. The job description supports senior Marketing Director recruitment by articulating the senior specifications externally to candidates, internally to the senior leadership team, and to senior search firms engaged on senior Marketing Director recruitment mandates. Strong Marketing Director job descriptions support strong senior Marketing Director recruitment outcomes.

For senior UK Marketing Director recruitment service engagement, see Marketing Director Recruitment for full-time permanent Marketing Director senior search and Interim Marketing Director for time-bound 3-9 month gap-fill Marketing Director appointments. For senior Marketing Director hiring methodology guidance covering the senior search framework see our comprehensive How to Hire a Marketing Director Knowledge Centre guide. For UK Chief Marketing Officer senior search at scaling and major UK firms operating with C-Suite tier organisational designs see Chief Marketing Officer Recruitment, Fractional CMO, and Part-Time CMO.

Senior UK Marketing Director recruitment at Exec Capital follows a retained methodology calibrated to the specific dynamics of UK SME and mid-market firm Marketing Director recruitment across the principal UK firm sectors. Senior search engagement begins with structured brief development that articulates the firm scenario, sector context, marketing technology stack requirements, regulatory framework familiarity requirements, CIM qualification requirements, and the senior commercial dimensions specific to the firm. Every senior Marketing Director mandate at Exec Capital is led personally by Adrian Lawrence FCA.