Adrian Lawrence

Adrian Lawrence — Founder & Executive Partner

Adrian Lawrence FCA is the Founder and Executive Partner of EXEC Capital, a boutique executive search firm specialising in senior leadership and C-suite recruitment. With more than two decades of experience spanning professional finance, executive recruitment, and advisory services, Adrian brings a rare blend of commercial understanding, governance expertise, and people insight to every assignment.

Throughout his career, Adrian has worked closely with founders, boards, private equity investors, and senior executives to help build leadership teams capable of driving growth, navigating complexity, and delivering long-term value. His approach is grounded in the belief that exceptional leadership is the single most important factor in organisational success.

At EXEC Capital, Adrian leads the firm’s strategic direction while remaining deeply involved in client engagements and senior-level searches. His hands-on style ensures that every mandate benefits from rigorous thinking, strong market intelligence, and a highly personalised search process.

Early Career and Professional Foundations

Adrian began his career in finance, training and qualifying as a chartered accountant. This foundation gave him a deep appreciation for financial discipline, corporate governance, and the operational realities that senior leaders face. Working within both practice and industry environments, he gained exposure to a wide range of business models, from entrepreneurial ventures and SMEs through to larger, more complex organisations.

During this period, Adrian developed a strong interest in the strategic role that senior leaders play in shaping business outcomes. He observed first-hand how the quality of leadership directly influences performance, culture, and long-term resilience. This insight ultimately led him to transition into recruitment and advisory work, where he could combine his commercial background with his interest in talent, leadership, and organisational design.

Early Career and Professional Foundations

Transition into Executive Search

Moving into recruitment, Adrian quickly specialised in senior finance and executive appointments. His ability to speak the language of both clients and candidates — grounded in real commercial experience — set him apart early in his recruitment career.

Rather than focusing solely on transactional placements, Adrian adopted a consultative approach, spending time understanding each organisation’s strategy, challenges, and future ambitions. This allowed him to advise clients not only on who to hire, but also on how roles should be shaped to deliver maximum impact.

Over time, his work expanded beyond finance leadership into broader C-suite and board-level recruitment, including CEOs, COOs, and functional directors. This natural evolution reflected Adrian’s belief that leadership teams must be built holistically, with careful consideration of balance, capability mix, and cultural alignment.

Published Research

Adrian Lawrence has published academic research on fractional financial leadership and its role in UK business growth, available on ResearchGate:

These publications reflect Adrian’s commitment to advancing understanding of senior finance leadership models in the UK market.

Founding EXEC Capital

EXEC Capital was founded to provide organisations with a high-quality, specialist executive search service that prioritises depth, rigour, and long-term relationships over volume.

Adrian created the firm with a clear vision: to deliver bespoke executive search solutions that feel more like trusted advisory partnerships than traditional recruitment engagements. Every search is approached as unique, with no reliance on generic databases or off-the-shelf processes.

Under Adrian’s leadership, EXEC Capital has developed a reputation for discretion, professionalism, and consistent delivery across senior appointments. The firm works with privately owned businesses, private equity-backed organisations, scale-ups, and established companies seeking to strengthen their leadership teams.

Search Philosophy and Methodology

Adrian believes that successful executive search begins with clarity. Before any market activity takes place, significant time is invested in understanding:

  • The organisation’s strategy and commercial objectives

  • The challenges facing the leadership team

  • The culture and values of the business

  • The outcomes expected from the role in the first 12–36 months

This discovery phase informs the design of each search strategy, including target sectors, candidate profiles, and assessment criteria.

Searches are research-led and market-mapped, ensuring access to both active and passive candidates. Adrian places particular emphasis on engaging high-performing executives who are not actively seeking new roles but may be open to the right opportunity.

Assessment extends beyond CVs and technical capability. Leadership style, decision-making approach, stakeholder management, and cultural compatibility are all explored in depth. The goal is not simply to fill a vacancy, but to identify leaders who will thrive within the organisation and make a meaningful contribution.

Working with Clients

Clients value Adrian’s calm, pragmatic style and his ability to provide honest, commercially grounded advice. He is known for challenging assumptions when necessary and helping organisations refine their thinking around senior hires.

Rather than positioning EXEC Capital as a supplier, Adrian prefers to work as an extension of the client’s leadership team. This partnership approach creates better outcomes and builds long-term trust.

Many client relationships span multiple years and multiple appointments, reflecting confidence in both the quality of delivery and the integrity of the process.

Knowledge Centre

The Exec Capital Knowledge Centre is a substantial library of senior-hiring guides written by Adrian Lawrence FCA from substantive search experience across UK SME, mid-market, PE-backed, scale-up, listed and FCA-regulated businesses. The guides cover the senior appointments UK boards and executive teams work through most often — across the C-suite, the senior director tier, the boardroom, FCA-regulated firm SMF roles, the methodology of senior search itself, equity and compensation structures, sector-specific contexts, and the stage-of-business considerations that shape hiring at startups, scale-ups, IPO-track firms and pre-exit businesses.

Each guide pairs with the relevant Exec Capital recruitment service page and cross-links to related guides where helpful. The Knowledge Centre is intended to be a practical resource for boards, CEOs, founders, shareholders and senior HR leaders making decisions about senior appointments — the kind of substantive content typically only available through paid advisory engagements. Every guide is written personally by Adrian, an ICAEW Verified Fellow and founder of Exec Capital. To speak with Adrian about a specific senior appointment, see tell us about your hire.

A Note from Our Founder — Adrian Lawrence FCA

The Knowledge Centre exists because senior hiring is one of the few business decisions where the gap between substantive thinking and procedural search is most consequential — and most consistently underestimated. Boards approach senior search with the resources they have to hand, which often means generic role descriptions, recent peer-firm benchmarks, and the network the firm or its advisers happens to know. The result is appointments that look adequate at offer stage and reveal mismatches six to twelve months later. The guides in the Knowledge Centre exist to provide the substantive thinking that’s often missing — the role-specific dimensions, the candidate pool reality, the compensation calibration, the methodology choices, the common pitfalls. They reflect the way I actually think about each appointment when running searches at Exec Capital.

If a guide here is useful to you and you want to talk through your specific situation, please do reach out — every senior mandate at Exec Capital is led by me personally, and the initial conversation is structured around your specific situation rather than around running a search. Many boards use that initial conversation to think through whether and when a search makes sense before any formal mandate begins. There is no commitment from the conversation.

Speak to Adrian about your senior appointment →

Adrian Lawrence FCA  |  Founder, Exec Capital  |  ICAEW Verified Fellow  |  ICAEW-Registered Practice  |  Companies House no. 13329383

C-Suite Hiring Guides

Long-form guides covering each senior C-suite executive appointment — the role’s substantive scope, the candidate pool, the search process, compensation considerations, and what good looks like for each role at each firm size and ownership structure.

  • How to Hire a CEO — The most consequential single board appointment. Role specification, candidate pool, search process, compensation and the first hundred days.
  • How to Hire a CFO — When a firm needs a CFO rather than a Finance Director, with cross-portfolio depth at FD Capital where senior finance hiring is the core specialism.
  • How to Hire a COO — The four COO patterns: operational delivery, second-in-command, transformation, and functional executive.
  • How to Hire a CTO — Senior technology leadership covering CTO scope and the role-distinction question with CIO.
  • How to Hire a CIO — Chief Information Officer focused on infrastructure, security, programme delivery and operational resilience.
  • How to Hire a CMO — The Chief Marketing Officer’s evolution from brand-led to commercial-growth-led leadership.
  • How to Hire a CRO — Chief Risk Officer (corporate). Second-line independence, audit committee chair relationship, compensation considerations.
  • How to Hire a Chief Commercial Officer — Senior commercial leadership covering sales, account management, partnerships and revenue operations.
  • How to Hire a Chief Compliance Officer — Senior regulatory compliance leadership. Disambiguates from Chief Commercial Officer; cross-portfolio with FD Capital.
  • How to Hire a Chief AI Officer — The CAIO role across AI strategy, deployment and governance. Role distinction across CAIO, CIO, CTO and CDO.
  • How to Hire a Chief Data Officer — Three CDO priority patterns: data governance, commercial value, and AI foundations.
  • How to Hire a CHRO — Chief Human Resources Officer. Strategic HR vs operational HR Director, talent and culture as strategic capability.
  • How to Hire a Chief Investment Officer — Investment leadership across asset management, wealth management, family offices and pension funds.
  • How to Hire a Chief of Staff — The Chief of Staff as principal-extender, project leader and governance interface. Role scope, candidate profile and the CEO relationship.
  • How to Hire a Chief People Officer — CPO appointment guide covering strategic HR leadership, culture and organisational design at scale.
  • How to Hire a Chief Product Officer — CPO scope, the product-engineering-design leadership triad, and candidate assessment for senior product leadership.
  • How to Hire a Chief Digital Officer — CDO scope in digital transformation, the CDO-CIO-CTO distinction, and search considerations for digital leadership.
  • How to Hire a Chief Strategy Officer — CSO role scope, the strategy-execution balance, and what distinguishes senior strategy leadership from consulting-to-permanent transitions.
  • How to Hire a Chief Customer Officer — CCO scope across customer experience, retention and commercial growth. Role distinction with Chief Commercial Officer.
  • How to Hire a Chief Sustainability Officer — CSO and Head of ESG appointment guide covering regulatory reporting, net-zero strategy and stakeholder engagement.
  • How to Hire a Chief Information Security Officer — CISO appointment guide covering technical vs governance balance, board reporting, and the threat landscape context.

Technology and AI Leadership Specialist Guides

Specialist guides extending the C-suite hiring guides above with role-specific depth on the regulatory drivers, market rate benchmarks, board-versus-function questions and below-C-suite engineering leadership patterns boards work through most often when building senior technology teams. Pairs with the CTO, CIO, CDO, Chief AI Officer, CISO, Chief Data Officer, Chief Sustainability Officer and Chief Product Officer hiring guides in the C-Suite section.

Director Hiring Guides

Senior Director-tier appointments — operating below the C-suite but with substantive scope and accountability across the function. Includes Finance Director, Operations Director, Engineering Director and other senior director roles.

NED & Board Hiring Guides

Senior board-level appointments — Chairs, Non-Executive Directors, Senior Independent Directors, committee chairs, and the strategic work of board construction and effectiveness itself.

FCA-Regulated Firm SMF Hiring Guides

Senior Manager Functions under SMCR for FCA-regulated firms. Covers the substantive role-by-role guidance for boards approaching regulated firm senior appointments — including Form A approval, fitness and propriety assessment, the Statement of Responsibility, and the personal regulatory accountability framework.

Methodology Guides

Guides covering how senior search works in practice — the search process itself, offer construction, reference checking, restrictive covenants, deferred compensation, and the equity and incentive structures that are central to senior appointment packages.

Equity and Compensation Guides

Detailed guides on the equity instruments and tax structures that are central to senior executive compensation — covering pre-IPO equity, PE management equity, listed company LTIP design, carried interest, co-investment, and the UK tax considerations most relevant to senior executives holding equity.

Sector Hiring Guides

Sector-specific guides covering the UK senior hiring environments where sector dynamics shape role specifications, candidate pools and compensation materially. Each guide covers the major sub-sectors, the senior team typically appointed, and the sector-specific considerations that distinguish the search from generic senior hiring.

Family Office Hiring Guides

Specialist guides for senior appointments at single family offices, multi-family offices, and private wealth structures — the flagship CIO appointment, executive compensation benchmarks, governance and the candidate-profile distinctions that separate senior family office hiring from corporate executive search. Pairs with the Family Office Executive Hiring Guide in the Sector section above.

Private Equity Hiring Guides

Specialist guides for senior appointments at PE firms, portfolio companies and the deal cycle — the GP-versus-portco distinction, the 100-day plan, operating partner search and the management team assessment work that protects multiples through hold and exit. Pairs with the PE Executive Hiring Guide in the Sector section, the PE NED Hiring Guide in the NED & Board section, the Co-Investment, Carry and Sweet Equity guides in the Equity & Compensation section, and the Pre-Exit and Post-Acquisition Senior Team Integration guides in the Stage and Situation section.

Stage and Situation Hiring Guides

Guides organised by the firm’s stage of development or a specific business situation — from first senior hires at startups through to post-acquisition integration, turnaround leadership, and the founder-to-CEO transition. Useful for boards approaching senior hiring through the lens of their firm’s specific circumstances.

Speak to Exec Capital about your senior appointment

Direct conversation with Adrian Lawrence FCA. Every senior mandate led personally, with the conversation structured around your specific situation rather than around running a search.

0203 834 9616

Tell us about your senior appointment →

Cross-Portfolio Resources

The Knowledge Centre draws on Exec Capital’s cross-portfolio relationships with sister firms for specialist depth in specific hiring areas:

  • FD Capital — Specialist CFO and Finance Director recruitment. Cross-portfolio partner for all senior finance appointments.
  • NED Capital — Non-Executive Director appointments. Cross-portfolio partner for all board-level NED search.
  • Accountancy Capital — ACA and ACCA-qualified finance professionals. Cross-portfolio partner for qualified accountant appointments below senior director level.

Working with Candidates

Adrian places equal importance on candidate experience. He recognises that senior executives often approach career decisions with caution and require high-quality information, confidentiality, and thoughtful guidance.

Candidates working with Adrian can expect transparent communication, constructive feedback, and a clear understanding of both the opportunity and the organisation behind it. Even when a particular role is not the right fit, Adrian aims to build long-term professional relationships based on mutual respect.

This approach has helped EXEC Capital develop a strong network of senior leaders across sectors, many of whom return as clients later in their careers.

Governance, Ethics, and Professional Standards

As a chartered accountant, Adrian brings a strong sense of professional ethics and governance to his work. He believes that executive search carries significant responsibility, given the impact that senior appointments have on organisations, employees, and stakeholders.

Discretion, integrity, and accuracy are fundamental to how he operates. Search processes are conducted confidentially, data is handled responsibly, and representations to both clients and candidates are always honest and evidence-based.

Thought Leadership and Market Insight

Adrian maintains a keen interest in how leadership roles are evolving. He regularly shares perspectives on topics such as:

  • The changing expectations of CEOs and CFOs

  • Board composition and effectiveness

  • Leadership in high-growth and transformation environments

  • Succession planning and talent pipelines

These insights help inform both client advice and internal search strategy, ensuring EXEC Capital remains aligned with market realities.

Outside of Work

Outside of executive search, Adrian maintains an active interest in business, entrepreneurship, and professional development. He values continuous learning and stays engaged with developments across finance, governance, and leadership practice.

Building Leadership Teams That Create Impact

At the core of Adrian’s work is a simple belief: the right leadership changes everything. Strong leaders create clarity, inspire teams, and make better decisions. Poor leadership, by contrast, is costly and destabilising.

Through EXEC Capital, Adrian Lawrence helps organisations make senior appointments with confidence, providing the insight, rigour, and judgement required to get leadership hiring right.

Adrian Lawrence on Linkedin