How a Fractional CMO Can Supercharge Your Startup Growth
How a Fractional CMO Can Supercharge Your Startup Growth Understanding the Role of a Fractional CMO Defining a Fractional CMO A Fractional Chief Marketing Officer (CMO) is a marketing executive who works with a company on a part-time, contract, or project basis. Unlike a full-time …
How SMEs Can Scale Marketing Without a Full-Time CMO
How SMEs Can Scale Marketing Without a Full-Time CMO The Marketing Challenge for SMEs Understanding the Unique Position of SMEs Small and medium-sized enterprises (SMEs) occupy a unique position in the business landscape. They often operate with limited resources, both in terms of finances and …
SME Marketing Challenges Solved by a Fractional CMO
SME Marketing Challenges Solved by a Fractional CMO Understanding the Role of a Fractional CMO Defining a Fractional CMO A Fractional Chief Marketing Officer (CMO) is a marketing executive who offers their expertise to businesses on a part-time or contract basis. Unlike a full-time CMO, …
5 Ways a Fractional CMO Can Help SMEs Grow Faster
5 Ways a Fractional CMO Can Help SMEs Grow Faster Understanding the Role of a Fractional CMO Defining a Fractional CMO A Fractional Chief Marketing Officer (CMO) is a marketing executive who offers their expertise to businesses on a part-time or contract basis. Unlike a …
Why Every SME Should Consider Hiring a Fractional CMO
Why Every SME Should Consider Hiring a Fractional CMO Understanding the Role of a Fractional CMO Defining a Fractional CMO A Fractional Chief Marketing Officer (CMO) is a marketing executive who works with a company on a part-time, contract, or interim basis. Unlike a full-time …
How NEDs Can Spot Groupthink Before It Damages Strategy
How NEDs Can Spot Groupthink Before It Damages Strategy Introduction to Groupthink in Strategic Decision-Making Understanding Groupthink Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome. …
The NED’s Role in Private Equity-Backed Companies
The NED’s Role in Private Equity-Backed Companies Introduction to Governance in Private Equity-Backed Companies Understanding Private Equity-Backed Companies Private equity-backed companies are businesses that have received investment from private equity (PE) firms. These firms typically acquire significant or controlling stakes in companies with the aim …
Why Tech Startups Need Independent NEDs Earlier Than Corporates
Why Tech Startups Need Independent NEDs Earlier Than Corporates The Evolving Landscape of Tech Startups The Rise of Tech Startups The tech startup ecosystem has experienced exponential growth over the past few decades. This surge is driven by rapid technological advancements, increased access to venture …
The NED’s Role in Supporting Digital Transformation
The NED’s Role in Supporting Digital Transformation Understanding the NED’s Role in Digital Transformation The Evolving Business Landscape In today’s rapidly changing business environment, digital transformation has become a critical component for organizations seeking to maintain competitiveness and drive innovation. The role of the Non-Executive …
How Independent NEDs Strengthen Shareholder Trust
How Independent NEDs Strengthen Shareholder Trust Introduction In the contemporary corporate landscape, the role of independent Non-Executive Directors (NEDs) has become increasingly pivotal in fostering and maintaining shareholder trust. As companies navigate complex regulatory environments and heightened scrutiny from stakeholders, the presence of independent NEDs …
