The First 90 Days: What the Best Financial Controllers Focus On

The First 90 Days: What the Best Financial Controllers Focus On
Overview of the Role of a Financial Controller
The role of a Financial Controller is pivotal within any organization, serving as the backbone of the financial operations. Financial Controllers are responsible for overseeing the accounting functions, ensuring the accuracy of financial reporting, and maintaining the integrity of financial records. They play a critical role in budgeting, forecasting, and financial planning, providing insights that drive strategic decision-making. Their responsibilities often extend to managing audits, compliance, and risk management, ensuring that the organization adheres to financial regulations and standards. As a key member of the finance team, the Financial Controller collaborates with other departments to align financial goals with the overall business strategy, making their role integral to the organization’s success.
Importance of the First 90 Days in a New Position
The first 90 days in a new position are crucial for setting the tone and establishing a foundation for future success. For a Financial Controller, this period is an opportunity to understand the organization’s financial landscape, build relationships with key stakeholders, and identify areas for improvement. During this time, the Financial Controller must quickly assess the existing financial processes and systems, identifying any gaps or inefficiencies that could impact the organization’s financial health. Establishing credibility and trust with the finance team and other departments is essential, as it facilitates collaboration and ensures alignment with the organization’s objectives. The initial 90 days also provide a chance to set clear goals and priorities, laying the groundwork for long-term success and demonstrating the value the Financial Controller brings to the organization. Accountancy Capital are London’s best FC Recruiter.
Understanding the Organization
Conducting a Thorough Financial Review
A comprehensive financial review is essential for financial controllers to gain a deep understanding of the organization. This process involves examining all financial statements, including the balance sheet, income statement, and cash flow statement. By doing so, financial controllers can identify trends, assess the company’s financial position, and pinpoint areas that require immediate attention.
Key Steps in Conducting a Financial Review
- Review Financial Statements: Analyze the most recent financial statements to understand the current financial standing. Pay attention to revenue streams, cost structures, and profitability margins.
- Evaluate Accounting Policies: Assess the accounting policies and procedures in place to ensure they align with industry standards and regulatory requirements. This evaluation helps in identifying any discrepancies or areas for improvement.
- Examine Internal Controls: Investigate the effectiveness of internal controls to safeguard assets and ensure the accuracy of financial reporting. This step is crucial for identifying potential risks and implementing necessary corrective measures.
- Assess Budgeting and Forecasting Processes: Review the organization’s budgeting and forecasting processes to ensure they are robust and realistic. This assessment helps in understanding how financial planning is conducted and its alignment with strategic goals.
Analyzing the Company’s Financial Health and History
Understanding the financial health and history of the company provides valuable insights into its past performance and future potential. This analysis involves a detailed examination of financial ratios, historical financial data, and market conditions.
Key Aspects of Financial Health Analysis
- Financial Ratios Analysis: Calculate and interpret key financial ratios such as liquidity ratios, profitability ratios, and leverage ratios. These ratios provide a snapshot of the company’s financial health and operational efficiency.
- Trend Analysis: Examine historical financial data to identify trends in revenue, expenses, and profitability. This analysis helps in understanding the company’s growth trajectory and potential challenges.
- Market and Industry Comparison: Compare the company’s financial performance with industry benchmarks and competitors. This comparison provides context for the company’s position in the market and highlights areas for improvement.
- Historical Financial Performance: Review past financial performance to understand how the company has navigated economic cycles and market changes. This historical perspective is crucial for making informed strategic decisions.
By conducting a thorough financial review and analyzing the company’s financial health and history, financial controllers can develop a comprehensive understanding of the organization. This understanding is vital for driving strategic initiatives and ensuring long-term success.
Building Key Relationships
Identifying and Engaging with Key Stakeholders
In the first 90 days, financial controllers must prioritize identifying and engaging with key stakeholders within the organization. Stakeholders can include senior management, department heads, team members, external auditors, and vendors. Understanding the roles and influence of these individuals is crucial for effective collaboration and decision-making.
To identify key stakeholders, financial controllers should:
- Conduct a Stakeholder Analysis: Map out the organizational structure to identify individuals who have a direct impact on financial operations. This includes those who provide critical data, influence budget decisions, or are responsible for compliance and reporting.
- Understand Stakeholder Needs and Expectations: Engage in conversations to understand what each stakeholder expects from the financial controller role. This can involve one-on-one meetings, surveys, or informal discussions to gather insights into their priorities and concerns.
- Prioritize Stakeholders: Not all stakeholders will have the same level of influence or interest in financial matters. Prioritize them based on their impact on financial outcomes and the urgency of their needs.
- Develop Engagement Strategies: Tailor your approach to each stakeholder based on their communication preferences and the nature of your relationship. This might involve regular updates, collaborative meetings, or providing specific financial insights that align with their goals.
Establishing Trust and Communication Channels
Establishing trust and effective communication channels is essential for building strong relationships with stakeholders. Trust is the foundation of any successful professional relationship and is particularly important for financial controllers who handle sensitive financial information.
To establish trust and communication channels, financial controllers should:
- Be Transparent and Honest: Share information openly and honestly with stakeholders. Transparency in financial reporting and decision-making processes helps build credibility and trust.
- Demonstrate Competence and Reliability: Consistently deliver accurate and timely financial reports and analyses. Demonstrating expertise and reliability in your role reinforces stakeholders’ confidence in your abilities.
- Listen Actively: Show genuine interest in stakeholders’ perspectives and feedback. Active listening helps in understanding their concerns and demonstrates respect for their input.
- Create Open Lines of Communication: Establish regular communication channels, such as weekly meetings, email updates, or collaborative platforms, to keep stakeholders informed and engaged. Ensure that these channels are two-way, allowing stakeholders to voice their opinions and concerns.
- Adapt Communication Styles: Different stakeholders may have varying preferences for communication. Some may prefer detailed reports, while others might favor concise summaries or visual presentations. Adapt your communication style to meet their needs and ensure effective information exchange.
- Build Personal Connections: Take the time to build personal rapport with stakeholders. Understanding their interests and motivations beyond work can strengthen professional relationships and foster a collaborative environment.
Assessing and Enhancing Financial Processes
Evaluating current financial systems and processes
A critical first step for financial controllers in their initial 90 days is to thoroughly evaluate the existing financial systems and processes. This involves a comprehensive review of the organization’s financial operations to identify strengths, weaknesses, and areas for improvement. Key aspects to consider include:
Understanding Existing Systems
- System Familiarization: Gain a deep understanding of the current financial software and tools in use. This includes accounting software, ERP systems, and any other financial management tools.
- Process Mapping: Document and map out existing financial processes to visualize workflows and identify bottlenecks or redundancies.
- Data Accuracy and Integrity: Assess the accuracy and integrity of financial data. This involves checking for data consistency, completeness, and reliability across all financial reports and records.
Stakeholder Engagement
- Interviews and Feedback: Conduct interviews with key stakeholders, including finance team members, department heads, and external auditors, to gather insights into the effectiveness of current processes.
- Cross-Departmental Collaboration: Engage with other departments to understand how financial processes impact their operations and identify opportunities for cross-functional improvements.
Performance Metrics
- Benchmarking: Compare current financial processes against industry standards and best practices to identify gaps and areas for enhancement.
- Key Performance Indicators (KPIs): Evaluate existing KPIs to ensure they align with organizational goals and provide meaningful insights into financial performance.
Implementing improvements and efficiencies
Once the evaluation is complete, the next step is to implement improvements and efficiencies to enhance financial processes. This involves strategic planning and execution to optimize operations and drive success.
Process Optimization
- Streamlining Workflows: Simplify and streamline financial workflows to eliminate unnecessary steps and reduce processing times. This can involve automating routine tasks and reducing manual interventions.
- Standardization: Develop standardized procedures and templates to ensure consistency and accuracy in financial reporting and analysis.
Technology Integration
- Automation and Digital Tools: Leverage automation and digital tools to enhance efficiency. This includes implementing robotic process automation (RPA) for repetitive tasks and utilizing advanced analytics for data-driven decision-making.
- System Upgrades: Evaluate the need for system upgrades or new software solutions that better align with the organization’s evolving needs and technological advancements.
Continuous Improvement
- Feedback Loops: Establish feedback loops to continuously monitor and assess the effectiveness of implemented changes. This involves regular reviews and updates to processes based on stakeholder feedback and performance data.
- Training and Development: Invest in training and development programs for the finance team to ensure they are equipped with the skills and knowledge to effectively utilize new systems and processes.
Risk Management
- Internal Controls: Strengthen internal controls to mitigate financial risks and ensure compliance with regulatory requirements. This includes implementing checks and balances to prevent errors and fraud.
- Risk Assessment: Conduct regular risk assessments to identify potential vulnerabilities in financial processes and develop strategies to address them.
Setting Strategic Financial Goals
Aligning financial objectives with company goals
To drive success as a financial controller, it is crucial to ensure that financial objectives are in harmony with the overarching goals of the company. This alignment begins with a comprehensive understanding of the company’s mission, vision, and strategic priorities. By engaging with key stakeholders, such as the CEO, CFO, and department heads, financial controllers can gain insights into the company’s long-term aspirations and immediate priorities.
Once the company’s goals are clearly understood, the next step is to translate these into specific, measurable financial objectives. This involves identifying key performance indicators (KPIs) that reflect the company’s strategic direction. For instance, if a company aims to expand its market share, financial objectives might include increasing revenue by a certain percentage or optimizing cost structures to improve competitiveness.
Financial controllers should also consider the external environment, including market trends, economic conditions, and competitive pressures, to ensure that financial objectives are realistic and achievable. By aligning financial objectives with company goals, financial controllers can create a cohesive strategy that supports the company’s growth and sustainability.
Developing a roadmap for financial success
Once financial objectives are aligned with company goals, the next step is to develop a detailed roadmap for achieving these objectives. This roadmap serves as a strategic plan that outlines the steps necessary to reach financial targets and provides a framework for decision-making and resource allocation.
The roadmap should include short-term and long-term financial goals, along with specific actions and initiatives required to achieve them. This might involve implementing cost-saving measures, optimizing cash flow management, or investing in new technologies to enhance financial reporting and analysis capabilities.
To ensure the roadmap is actionable, financial controllers should establish clear timelines and assign responsibilities to relevant team members. Regular monitoring and evaluation of progress against the roadmap are essential to identify any deviations and make necessary adjustments. This proactive approach allows financial controllers to address challenges promptly and keep the company on track toward its financial goals.
In developing the roadmap, financial controllers should also consider potential risks and uncertainties that could impact financial performance. By incorporating risk management strategies into the roadmap, financial controllers can mitigate potential setbacks and ensure the company remains resilient in the face of changing circumstances.
By setting strategic financial goals and developing a comprehensive roadmap, financial controllers can play a pivotal role in driving the company’s financial success and supporting its long-term strategic vision.
Risk Management and Compliance
Identifying potential financial risks
In the first 90 days, financial controllers must prioritize identifying potential financial risks that could impact the organization. This involves conducting a thorough risk assessment to uncover vulnerabilities in financial processes and systems. Key areas to focus on include:
Internal Controls
Evaluate the effectiveness of existing internal controls. This involves reviewing financial reporting processes, transaction approvals, and segregation of duties to ensure they are robust and capable of preventing errors or fraud.
Market Risks
Analyze market conditions that could affect the organization’s financial health. This includes monitoring interest rates, foreign exchange rates, and commodity prices, which can have significant impacts on financial performance.
Credit Risks
Assess the creditworthiness of customers and counterparties. Implementing credit risk management strategies, such as setting credit limits and conducting regular reviews of outstanding receivables, can help mitigate potential losses.
Operational Risks
Identify risks associated with operational processes, such as system failures, human errors, or supply chain disruptions. Implementing contingency plans and regular audits can help minimize these risks.
Compliance Risks
Evaluate the risk of non-compliance with laws and regulations. This involves staying informed about changes in legislation and ensuring that the organization’s policies and procedures are up-to-date and adhered to.
Ensuring adherence to regulatory requirements
Financial controllers play a crucial role in ensuring that the organization complies with all relevant regulatory requirements. This involves:
Understanding Regulatory Frameworks
Gain a comprehensive understanding of the regulatory environment in which the organization operates. This includes familiarizing oneself with industry-specific regulations, accounting standards, and tax laws.
Implementing Compliance Programs
Develop and implement compliance programs that align with regulatory requirements. This includes establishing policies and procedures, conducting regular training sessions for staff, and creating a culture of compliance within the organization.
Monitoring and Reporting
Establish systems for ongoing monitoring and reporting of compliance activities. This involves setting up regular audits and reviews to ensure that all financial practices adhere to regulatory standards and that any issues are promptly addressed.
Engaging with Regulatory Bodies
Maintain open lines of communication with regulatory bodies. This includes staying informed about upcoming changes in regulations and seeking guidance when necessary to ensure the organization remains compliant.
Documentation and Record-Keeping
Ensure that all financial transactions and compliance activities are thoroughly documented. Proper record-keeping is essential for demonstrating compliance during audits and can help protect the organization in the event of regulatory inquiries.
Leveraging Technology and Innovation
Exploring financial technologies and tools
In the rapidly evolving landscape of financial management, financial controllers must stay abreast of the latest financial technologies and tools to enhance efficiency and accuracy. The integration of advanced software solutions can streamline processes, reduce manual errors, and provide real-time insights into financial data. Key technologies include:
- Cloud-based Accounting Software: These platforms offer scalability, flexibility, and accessibility, allowing financial controllers to manage accounts from anywhere. They facilitate seamless collaboration among team members and ensure data is updated in real-time.
- Enterprise Resource Planning (ERP) Systems: ERPs integrate various business processes, including finance, into a single system. This integration helps in maintaining consistency across departments and provides a holistic view of the organization’s financial health.
- Data Analytics and Business Intelligence Tools: These tools enable financial controllers to analyze large volumes of data to identify trends, forecast future financial scenarios, and make informed decisions. They transform raw data into actionable insights, enhancing strategic planning.
- Automation Tools: Automation in financial operations can significantly reduce the time spent on repetitive tasks such as data entry, reconciliation, and report generation. This allows financial controllers to focus on more strategic activities.
- Blockchain Technology: While still emerging, blockchain offers potential benefits in terms of transparency, security, and efficiency in financial transactions. It can be particularly useful in areas such as auditing and compliance.
Driving digital transformation in financial operations
Digital transformation in financial operations is not just about adopting new technologies; it involves a fundamental shift in how financial processes are conducted. Financial controllers play a crucial role in leading this transformation by:
- Assessing Current Processes: Before implementing new technologies, it is essential to evaluate existing financial processes to identify areas that can benefit from digital transformation. This assessment helps in prioritizing initiatives that will have the most significant impact.
- Developing a Digital Strategy: A clear digital strategy outlines the goals, timelines, and resources required for transformation. It should align with the overall business strategy and focus on enhancing efficiency, accuracy, and agility in financial operations.
- Fostering a Culture of Innovation: Encouraging a mindset of continuous improvement and innovation among the finance team is vital. This involves training staff on new technologies, promoting collaboration, and rewarding innovative ideas that improve financial processes.
- Implementing Change Management: Successful digital transformation requires effective change management to address resistance and ensure smooth adoption of new technologies. This includes clear communication, training programs, and support systems to help employees adapt to new tools and processes.
- Measuring and Monitoring Progress: Establishing key performance indicators (KPIs) to measure the success of digital transformation initiatives is crucial. Regular monitoring and evaluation help in identifying areas for improvement and ensuring that the transformation delivers the desired outcomes.
Conclusion
Recap of Key Strategies for Success
In the journey of a financial controller’s first 90 days, several key strategies emerge as critical for driving success. Establishing a strong foundation through comprehensive understanding of the organization’s financial landscape is paramount. This involves delving into financial statements, budgets, and forecasts to gain a clear picture of the current financial health and future projections. Building relationships with key stakeholders, including department heads and senior management, is essential for fostering collaboration and gaining insights into the financial needs and challenges of different areas within the organization.
Implementing effective financial controls and processes is another crucial strategy. This includes reviewing existing systems, identifying areas for improvement, and ensuring compliance with regulatory requirements. Leveraging technology to streamline processes and enhance data accuracy can significantly improve efficiency and decision-making capabilities.
Developing a strategic mindset is vital for aligning financial goals with the organization’s overall objectives. This involves not only managing day-to-day financial operations but also contributing to long-term strategic planning. By providing valuable financial insights and analysis, financial controllers can play a pivotal role in guiding the organization towards sustainable growth and profitability.
Encouragement for Continuous Improvement and Adaptation
The role of a financial controller is dynamic and ever-evolving, requiring a commitment to continuous improvement and adaptation. Embracing a mindset of lifelong learning is essential for staying abreast of industry trends, regulatory changes, and technological advancements. Engaging in professional development opportunities, such as attending workshops, seminars, and networking events, can enhance skills and broaden perspectives.
Encouraging a culture of innovation within the finance team can lead to the discovery of new efficiencies and improvements. By fostering an environment where team members feel empowered to suggest and implement changes, financial controllers can drive positive transformation within the organization. Accountancy Capital is the go to place for Financial Controller Recruitment,
Adaptability is key in navigating the challenges and uncertainties that may arise. Being open to change and willing to adjust strategies as needed ensures that financial controllers remain effective in their roles. By continuously seeking feedback and evaluating performance, they can identify areas for growth and make informed decisions that contribute to the organization’s success.

Adrian Lawrence FCA with over 25 years of experience as a finance leader and a Chartered Accountant, BSc graduate from Queen Mary College, University of London.
I help my clients achieve their growth and success goals by delivering value and results in areas such as Financial Modelling, Finance Raising, M&A, Due Diligence, cash flow management, and reporting. I am passionate about supporting SMEs and entrepreneurs with reliable and professional Chief Financial Officer or Finance Director services.