Commercial Director Recruitment

Hiring a Commercial Director? Retained, interim or fractional search for UK businesses. Leaders proven on pricing, margin and key accounts. Call 0203 834 9616.

  • Founded by Adrian Lawrence FCA, ICAEW
  • Permanent, interim and fractional C-suite hires
  • Offices in London and the West Midlands
Technology team meeting

Commercial Director Executive Search

Recruiting the right Commercial Director is one of the most consequential decisions a UK business can make. The Commercial Director owns the commercial strategy — revenue growth, pricing, partnerships, key account management, and the relationship between marketing and sales — and their performance directly determines whether the business hits its growth targets. Getting the appointment right compounds in value over years. Getting it wrong — appointing someone who cannot build the commercial team, who lacks the credibility to close senior client relationships, or who is the wrong fit for the stage of growth the business is at — has consequences that are expensive and slow to reverse.

Exec Capital places Commercial Directors for UK businesses on a permanent, interim, and fractional basis. We have an active network of Commercial Director candidates — including B2B sales leaders, commercial strategists with PE-backed growth experience, and sector-specific commercial operators across manufacturing, distribution, technology, financial services, and professional services. Every search is run by our specialist team, with Adrian Lawrence FCA overseeing each mandate.

From Adrian Lawrence: “The Commercial Director brief is the one where we most often find that the business is underestimating how specific it needs to be. ‘A strong commercial leader with a track record of revenue growth’ applies to hundreds of people. What determines success is whether the candidate has grown revenue through the specific channels and in the specific markets that are relevant to your business. A B2B enterprise sales background and a consumer brand background produce very different Commercial Directors — and the wrong choice in that dimension is rarely recoverable within the appointment’s normal tenure.”

Short answer

Commercial Director recruitment is the search for the senior leader who owns revenue, pricing, margin and key customer relationships, usually reporting to the CEO or MD. Most businesses hire on a permanent basis through a retained search; where the need is urgent or the business is not yet large enough for a full-time role, an interim or fractional Commercial Director is often the better fit. Exec Capital handles all three formats, and the right one depends on how much commercial change the business needs and how quickly.

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How Our Commercial Director Search Works

Every Commercial Director search follows the same six stages, whether the appointment is permanent, interim or fractional. What changes between formats is the depth of each stage and the pace at which it runs. We agree the timetable with you at briefing, once we understand the role, the market for it and how quickly the business needs someone in seat.

Stage What happens What you get
1. Brief We meet the CEO, MD or investor sponsor to define the commercial problem the hire must solve: the revenue target, the channels that matter, the state of the team, pricing and margin issues, and the reporting line. A written brief and candidate profile you sign off before the search starts.
2. Search We map the market for commercial leaders who have done the specific job before — same channel, comparable customer base, similar scale — drawing on our network and direct approaches to people who are not actively looking. Regular updates on who we are talking to and how the market is responding.
3. Shortlist We interview candidates in depth against the brief, test their numbers and take soundings before anyone reaches you. A shortlist with a written assessment of each candidate’s commercial record, strengths and risks.
4. Interviews We help you structure the interview process, including a commercial case exercise where useful, and manage candidate communication throughout. Interview guides, feedback collated after each round, and a clear view of where each candidate stands.
5. Offer We take references, advise on the package and handle negotiation, including bonus, notice period and any equity or incentive elements. An accepted offer on terms that work for both sides.
6. Onboarding We stay in contact with both sides through notice and the first months in post, and help shape the early priorities. A point of contact if issues arise early in the appointment.

The quality of the first stage decides most of what follows. A brief that says “grow revenue” produces a long list of generalists; a brief that says “rebuild the key account function, fix discounting on the top thirty customers and open a distributor channel in Northern Europe” produces a short list of people who have done exactly that. If you are still working out what the role should contain, our Commercial Director job description is a useful starting point, and our guide on how to hire a Commercial Director covers the decisions you will need to make before the search begins.

Commercial Director, CCO, or CSO: Understanding the Distinction

Commercial Director, Chief Commercial Officer (CCO), and Chief Sales Officer (CSO) are closely related roles that are frequently used inconsistently across the market. Understanding the distinction matters when defining the brief and identifying the right candidate.

A Commercial Director is typically the most senior commercial leader in a mid-market or growth-stage business — responsible for the full revenue function, reporting to the CEO or MD, and managing the commercial team including sales, account management, and often marketing and business development. In most UK private businesses below £100m revenue, Commercial Director is the conventional and appropriate title.

A CCO (Chief Commercial Officer) is a C-suite designation — sitting alongside the CFO and COO on the executive board. The CCO has a broader mandate than a Commercial Director, typically covering not just sales and account management but also customer strategy, pricing, product commercial positioning, and partnership strategy at an enterprise level. For larger businesses with institutional investor backing, a CCO is more appropriate than a Commercial Director. For CCO appointments, see our guide on how to hire a Chief Commercial Officer.

A CSO (Chief Sales Officer) is more narrowly focused than either — primarily accountable for the sales function and pipeline rather than the full commercial strategy. Where a Commercial Director typically manages the relationship between commercial and marketing, a CSO is more exclusively focused on sales execution. For businesses where the primary need is sales leadership rather than the full commercial function, a Sales Director may be the more appropriate appointment. See our Sales Director recruitment page.

In practice, the title matters less than the scope. Before a search starts we ask three questions: does this person own pricing, or only sell at the prices someone else sets? Do they own margin, or only revenue? And do marketing and customer service report to them, or sit elsewhere? The answers usually make the right title obvious, and they also determine which candidates are credible. Someone who has only ever owned a sales number will struggle in a role that is really about pricing and margin.

Commercial Director vs Sales Director vs CRO vs BD Director

Four titles come up again and again in commercial leadership briefs. They overlap, and different businesses use them differently, but the typical distinctions in UK mid-market businesses are set out below.

Role Main focus Owns pricing and margin? Typical setting
Commercial Director The whole revenue model: sales, key accounts, pricing, commercial terms, often marketing and customer service Usually yes Mid-market and PE-backed businesses, manufacturing, distribution, B2B services
Sales Director Running the sales team, pipeline and conversion against a revenue target Usually works within pricing set by others Businesses with a clear product and an execution-led sales model
Chief Revenue Officer (CRO) Aligning marketing, sales and customer success around one revenue number, often recurring revenue Often owns pricing and retention SaaS, subscription and technology-enabled businesses
Business Development Director Opening new markets, partnerships and large new accounts Rarely Professional services, project-based and partnership-led businesses

If your business sells on a recurring revenue model and needs marketing, sales and customer success run as a single function, a Chief Revenue Officer may be the right appointment rather than a Commercial Director. If the need is mainly to win new business and the commercial model is already settled, a Business Development Director may be enough — our Business Development Director job description sets out that role. The Commercial Director sits in the middle: broad enough to change how the business makes money, but closer to customers and pricing decisions than most CROs.

Hiring a Commercial Director?

Exec Capital finds permanent, interim and fractional Commercial Directors who have done the specific commercial job your business needs. Call 0203 834 9616 or send us the brief.

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When Should a Business Hire a Commercial Director?

The most common triggers for a Commercial Director appointment that Exec Capital encounters include:

  • Revenue growth has stalled despite a healthy product or service: The business has a strong offering but lacks the commercial leadership to sell it at scale — the pipeline is inconsistent, the conversion rate is lower than it should be, and the CEO is too involved in individual deals. A Commercial Director who can build a commercial engine around a strong product is one of the highest-return appointments a business can make at this stage.
  • Private equity investment: PE investors typically prioritise commercial capability early in their ownership because revenue growth is the primary value creation lever. A Commercial Director who can execute the commercial elements of the value creation plan — building the sales team, accelerating pipeline, expanding into new markets or segments — is often among the first senior appointments in a PE-owned business. See our private equity recruitment capability.
  • Founder stepping back from commercial leadership: Many founder-led businesses are built on the founder’s personal commercial relationships. When the founder needs to focus on strategy, product, or operations, a Commercial Director who can take over the commercial relationships and build new ones without losing existing revenue is critical. This transition is frequently delayed and almost always underestimated in complexity.
  • New market or channel entry: Entering a new geography, a new customer segment, or a new commercial channel — direct sales, channel partners, enterprise accounts — requires commercial leadership with specific experience of that entry route. A Commercial Director who has done it before in a comparable context significantly de-risks the expansion.
  • Commercial team underperformance: A business where the commercial team is not hitting targets, where attrition among sales staff is high, or where the commercial culture is not competitive needs Commercial Director-level leadership to diagnose and address the problem. This often requires a change of commercial leadership alongside the structural and process changes the new director will implement.
  • Margin is falling while revenue holds up: Input costs have risen, discounts have crept in deal by deal, and nobody owns the price list. This is one of the most common reasons manufacturers and distributors call us. A Commercial Director with real pricing discipline can often recover margin faster than any cost programme.
  • Customer concentration has become a risk: A handful of large accounts make up too much of turnover, and the business needs someone who can both protect those relationships and build a broader base. Lenders and investors often raise this in due diligence, which turns it into a hiring trigger.
  • Preparing for a sale or refinancing: Buyers pay for revenue they believe will continue. A Commercial Director who can show a credible pipeline, contracted revenue and a team that does not depend on the founder makes the business easier to sell and supports the valuation.

If two or more of these apply, the business usually needs more than a stronger salesperson. It needs someone who will change how the business prices, sells and manages its customers — and who has the seniority to do that alongside the CEO and the board.

Permanent, Interim, or Fractional Commercial Director?

Permanent Commercial Director — appropriate where the business needs sustained commercial leadership over a multi-year horizon. The Commercial Director will need to build the commercial team, develop the commercial model, and own the revenue strategy across multiple growth cycles. Permanent searches typically take eight to twelve weeks from brief to appointment, before the successful candidate works their notice.

Interim Commercial Director — appropriate for defined-period commercial leadership: covering a departure, managing the commercial workstream in a transaction or PE investment, accelerating revenue for a specific period, or bridging while the permanent search is conducted. Exec Capital has an active network of interim Commercial Directors available for rapid deployment. For interim appointments, see our interim Commercial Director service.

Fractional Commercial Director — appropriate for businesses in the £2m–£15m revenue range that need Commercial Director-level thinking and commercial leadership but do not yet have the scale to justify a full-time appointment. A fractional Commercial Director provides the commercial strategy, management of the commercial team, and key account oversight the business needs, at a cost proportionate to its current stage.

The table below sets out how the four formats compare. Many businesses move between them: a fractional Commercial Director who proves the model can lead to a permanent hire, and an interim who stabilises a team often helps write the brief for their permanent successor.

Format Best when Commitment How it is paid
Permanent The business needs a long-term commercial leader to build the team and own the revenue strategy across several years Full-time employee, usually on the executive team Salary, bonus, benefits and sometimes equity
Interim A departure, transaction, turnaround or urgent revenue problem needs full-time cover for a defined period Full-time, typically for several months Day rate
Fractional A smaller or fast-growing business needs senior commercial judgement and team leadership but not five days a week A set number of days a week or month, ongoing Day rate or monthly retainer
Part-time The business wants a director-level employee on reduced hours, with a longer-term commitment than a fractional arrangement Employee on part-time hours Pro-rata salary and benefits

For reduced-hours employment, see our part-time Commercial Director recruitment page. For fractional leaders across the wider leadership team, see our fractional C-suite service.

Fractional Commercial Director

A fractional Commercial Director is an experienced commercial leader who works for your business on a set number of days — typically one to three days a week — on an ongoing basis. They take real ownership of the commercial agenda: setting the strategy, leading the sales and account management team, fixing pricing and commercial terms, and sitting in on the leadership meetings where commercial decisions are made. The difference from a consultant is accountability. A fractional Commercial Director is part of the leadership team and is measured on results, not on a report.

The fractional model suits three situations particularly well:

  • Growing businesses below the scale for a full-time director. Turnover has reached the point where the founder can no longer be the whole commercial function, but a full-time Commercial Director’s package would be hard to justify yet.
  • Businesses with a specific commercial project. A pricing review, a new channel, a restructure of the sales team or preparation for investment — work that needs senior ownership for a period but not a permanent seat.
  • Businesses testing the role. A fractional appointment lets the business find out what a Commercial Director should actually do before committing to a permanent hire, and the fractional leader can help recruit and induct their permanent successor.

Fractional Commercial Directors are usually engaged on a day rate or monthly retainer, either through their own limited company or through Exec Capital. Where they work through their own company, the client needs to consider the off-payroll working rules: medium and large businesses must assess employment status themselves and issue a status determination, while small businesses leave that assessment to the contractor. HMRC sets out the rules in its guidance on off-payroll working (IR35). We discuss the arrangement with you at briefing so the engagement is set up correctly from the start.

If you are weighing up the options, our article on fractional vs full-time Commercial Directors goes through the trade-offs in more detail. If the main need is sales execution rather than the full commercial agenda, a fractional Sales Director may be the closer fit.

What a Commercial Director Typically Delivers in the First 90 Days

Every business is different, but the first three months of a well-chosen Commercial Director usually follow a similar shape. Agreeing these priorities before the start date helps the new director make progress quickly and gives the CEO and board a fair basis for judging the appointment.

Days 1–30: understand the numbers and the customers

  • Review revenue, gross margin and discounting by customer, product and channel, and identify where the business makes and loses money.
  • Meet the largest customers in person, starting with any accounts that are at risk or up for renewal.
  • Assess each member of the commercial team: capability, pipeline quality and how they spend their time.
  • Map the commercial processes — forecasting, quoting, pricing approval, contract terms and handover to operations.

Days 31–60: set the plan

  • Agree a commercial plan with the CEO covering target markets, channels, pricing and resourcing.
  • Fix the obvious leaks: unauthorised discounting, price increases not passed on, unprofitable terms on large accounts.
  • Put a reliable pipeline review and sales forecast in place so the leadership team can trust the numbers.
  • Decide what changes the team needs, including any roles to add, change or remove.

Days 61–90: deliver early results

  • Show early movement on the measures that matter most to the business — margin, renewal rates, win rates or new account wins.
  • Present the commercial plan and its targets to the board or investors.
  • Begin any restructuring of the team and start recruitment for missing roles.
  • Agree the KPIs the Commercial Director will be measured against for the rest of the year.

A Commercial Director who arrives with a fixed plan from a previous employer and starts changing things in the first fortnight is a warning sign. So is one who is still “listening” at day ninety. The best commercial leaders move from diagnosis to action in a deliberate way, and they explain their reasoning to the rest of the leadership team as they go.

How We Assess Commercial Leaders

Commercial leaders are, almost by definition, good at presenting themselves. A strong interview is therefore weaker evidence for a Commercial Director than for most other roles. Our assessment focuses on five areas where a candidate’s record can be tested against facts rather than impressions.

Pricing

We ask candidates to walk through a price increase they have led: how they built the case, how they segmented customers, how they handled the conversations, and what happened to volume and margin afterwards. Candidates who have only ever sold at list price, or who describe pricing as something finance decided, tend to struggle in Commercial Director roles where pricing is the main lever.

Margin

Revenue growth bought with discounts is easy. We look for leaders who understand gross margin by customer and product, who can explain the cost to serve, and who have walked away from unprofitable business. We ask for specific numbers and test whether they hold together.

Key accounts

For many B2B businesses, a small number of customers drives most of the profit. We assess how the candidate has managed large accounts: the level of relationship they held, how they handled renewals and tenders, how they grew share of wallet and how they dealt with a major customer pushing for better terms.

Channel

Direct sales, distributors, resellers, e-commerce, framework agreements and partnerships each need different skills. We match candidates to the channels that matter for your business, and we check whether their success came from the channel itself or from what they did within it.

Team

A Commercial Director is only as effective as the team they build. We look at who they have hired, who they have moved on, how their teams performed after they left and how they set targets and incentives. References from people who worked for the candidate, not just above them, are particularly telling here.

Alongside these five areas we look at fit with the stage and ownership of the business. A Commercial Director from a large corporate with extensive support functions may find a lean, owner-managed business frustrating; a scale-up leader may find the governance of a PE-backed business slow. Neither is a bad candidate, but either could be the wrong one for you. Our guide on how to interview a Commercial Director sets out the questions we find most revealing.

Commercial Director by Sector

The core of the role is the same everywhere: own the revenue model and make it more profitable. But what that means day to day varies a great deal by sector, and candidates who are excellent in one setting can be a poor fit in another. These are the sectors where we see the most Commercial Director demand.

Manufacturing and industrial

In manufacturing, the Commercial Director is often the link between the factory and the customer. The role usually involves long-term supply agreements with large customers, raw material and energy cost pass-through, quoting for bespoke or engineered products, and tenders. The best candidates understand capacity, lead times and the cost of complexity, and they work closely with operations so that the business sells what it can make profitably. Our manufacturing executive recruitment work covers the wider leadership team in this sector, and our recent commercial placements include a Commercial Director for a UK industrial manufacturer.

Distribution and wholesale

Distribution businesses run on thin margins and high volumes, so small changes in pricing, rebates and customer terms have a large effect on profit. Commercial Directors here need a firm grip on supplier terms and rebate structures as well as customer pricing, and they often manage large field sales and internal sales teams. Range management, category planning and the move to digital ordering are increasingly part of the role.

B2B services

In B2B services — facilities, outsourcing, consultancy, testing and inspection, and similar businesses — the Commercial Director typically owns bids, contract renewals and the profitability of contracts over their life. Experience of framework agreements and public sector procurement is often important, as is the ability to price risk into multi-year contracts. Account management and retention usually matter more than new business.

SaaS and technology

Technology businesses tend to measure commercial success in recurring revenue, net revenue retention and customer acquisition cost. The commercial leader often owns marketing, sales and customer success together, and in many SaaS businesses the role is titled Chief Revenue Officer rather than Commercial Director. Candidates need to be comfortable with subscription metrics, pricing and packaging decisions, and the step from founder-led sales to a repeatable sales process. See our technology, media and telecoms executive recruitment page for the wider sector.

PE-backed businesses

In a private equity-backed business, the Commercial Director is responsible for the revenue side of the investment case. That means delivering the growth in the value creation plan, reporting clearly to the board and investors, supporting bolt-on acquisitions and integrating their customers, and building a commercial function that will stand up to buyer due diligence at exit. Candidates who have been through a full ownership cycle — investment, growth and exit — are in particular demand. Our portfolio company executive recruitment service is built around these appointments.

Common Mistakes When Hiring a Commercial Director

Most Commercial Director appointments that go wrong do so for predictable reasons. Almost all of them can be avoided at the briefing stage, before a single candidate has been approached.

Promoting the best salesperson

The top performer in the sales team is an obvious internal candidate, and sometimes the right one. But selling well and running a commercial function are different jobs. A Commercial Director spends much of their time on pricing, forecasting, team management and working with operations and finance — work that many excellent salespeople find frustrating. If you are considering an internal promotion, test the candidate against the same criteria you would apply to an external hire.

Hiring for the CV rather than the problem

A well-known employer name and a large revenue number on a CV are reassuring, but they say little about whether the candidate can solve your problem. A Commercial Director who grew revenue in a market leader with a strong brand and a large marketing budget may struggle in a challenger business where every sale is hard won. We look for candidates who have dealt with situations like yours, not just those with impressive titles.

Leaving pricing authority unclear

Many Commercial Directors are hired to fix margin and then find that pricing decisions still sit with the founder, the MD or finance. If the new director cannot change prices, discount levels or customer terms without approval for every decision, they will not be able to deliver what they were hired for. Agree where pricing authority will sit before the search starts, and tell candidates.

Setting a revenue-only bonus

A bonus based only on revenue encourages volume at any price. Where margin is part of the problem, the incentive needs to reflect it. A mix of revenue, gross margin and a small number of specific objectives — renewal rates, new customer wins in a target segment, a successful price increase — usually works better than a single number.

Expecting results too quickly

In businesses with long sales cycles or annual contracts, the effect of a new Commercial Director may not show in the revenue line for a year or more. That does not mean nothing is happening. Agree leading indicators — pipeline quality, win rates, margin on new business, account plans in place — so the board can see progress before it reaches the accounts.

Running the search too slowly

Good commercial leaders are usually in work and often in conversation with more than one business. A process with long gaps between interview rounds, or decisions that wait for a board meeting, can lose the preferred candidate. Agreeing the interview stages, the people involved and the decision process at the start keeps the search moving.

Commercial Director Salaries: UK Market Rates

Commercial Director pay varies with business size, sector, ownership and how much of the revenue model the role controls. Rather than publish ranges we cannot source, we give you market rate guidance as part of every brief, based on the candidates we are speaking to for comparable roles at the time.

For a published reference point, the Office for National Statistics records a full-time median gross annual salary of around £96,400 for its “marketing, sales and advertising directors” occupation group in the provisional 2026 Annual Survey of Hours and Earnings. That category is broader than Commercial Director and includes many smaller businesses, so senior commercial leaders in mid-market and PE-backed businesses are often paid more.

Compensation and package structure

Commercial Director packages are usually built from the following elements:

  • Base salary: set by the size of the business, the scope of the role and the market for the specific skills required.
  • Annual bonus: usually a larger share of total pay than for other directors, and tied to revenue, gross margin or EBITDA. Bonuses tied only to revenue can encourage discounting, so many businesses now include a margin element.
  • Long-term incentives: equity, options or growth shares are common in PE-backed and growth businesses, and can be the largest part of the reward if the business is sold.
  • Benefits: car or car allowance, pension and private medical cover are usual, particularly where the role involves extensive customer travel.
  • Interim and fractional terms: interim and fractional Commercial Directors are paid on a day rate, which reflects the absence of employment benefits and the flexibility the business gains.

Exec Capital provides market rate guidance as part of every search brief. For related pay information, see our Sales Director salary guide.

Engagement and Fees

We work on terms that match the format of the hire. We explain the fee structure in full before the search starts, and there are no hidden costs.

  • Permanent appointments — retained search. Most permanent Commercial Director searches are run on a retained basis, with the fee paid in stages through the search. A retained search gives the role a dedicated team, a full market map and direct approaches to candidates who are not actively looking, which is where the strongest commercial leaders usually are.
  • Permanent appointments — contingent. For some roles, particularly where the candidate market is more active, a contingent arrangement may be appropriate, with the fee payable only on appointment. Our guide to retained vs contingent executive search explains the difference.
  • Interim and fractional appointments — day rate. Interim and fractional Commercial Directors are engaged on a day rate agreed at the outset, invoiced for the days worked. There is no separate search fee, and the commitment can be scaled up or down as the business needs change.

What is included: the brief and candidate profile, market mapping, direct approaches, candidate interviews and written assessments, interview support, referencing, offer negotiation and contact through onboarding. We agree the timetable with you at briefing.

Who We Place Commercial Directors For

Our Commercial Director clients are mainly UK businesses where commercial performance is the biggest single driver of value. Typical clients include:

  • Owner-managed and family businesses where the founder or MD has been the commercial function and now needs to hand it on.
  • Private equity-backed businesses executing a value creation plan, from first investment through to exit.
  • Manufacturers and industrial businesses selling to large customers on supply agreements, tenders and engineered-to-order work.
  • Distributors and wholesalers managing pricing, rebates and supplier terms across large product ranges.
  • B2B services businesses running multi-year contracts and frameworks.
  • Technology and SaaS businesses moving from founder-led sales to a scalable commercial function.
  • Businesses preparing for sale, investment or refinancing that need a credible commercial story and team.

Commercial leadership is one of our strongest areas of activity, and we regularly work alongside related appointments — Sales Directors, marketing leaders and Managing Directors — when a business is rebuilding its leadership team. Where the commercial challenge sits within a wider growth or turnaround plan, we can help shape the whole team, not just one role.

Other ways to hire a Commercial Director

This page covers permanent Commercial Director recruitment and our overall approach. For other formats and related roles, see interim executive recruitment across the wider leadership team, interim Sales Directors for sales-led cover, and CMO recruitment where marketing leadership is the gap.

Looking for Commercial Director jobs?

If you are a commercial leader looking for your next permanent, interim or fractional role, please register with us and see our current opportunities. We keep in touch with strong commercial candidates between searches, as many of our roles are filled through direct approaches rather than advertised.

Frequently Asked Questions

How much should a Commercial Director be paid in the UK?

It depends on the size of the business, the sector and how much of the revenue model the role controls. The ONS records a full-time median of around £96,400 for the broad “marketing, sales and advertising directors” group, and Commercial Directors in mid-market and PE-backed businesses are often paid more. Most Commercial Director packages include a significant performance bonus tied to revenue or margin targets, and equity participation is common in PE-backed and growth businesses. Exec Capital provides market rate guidance as part of every brief.

Should the Commercial Director sit on the executive team?

For businesses where revenue growth is the primary strategic priority — which is most growth businesses — yes. The Commercial Director needs to be in the room when strategic decisions are made in order to assess their commercial implications, advocate for the commercial model, and ensure that the company’s direction is grounded in a realistic understanding of what the market will buy. A Commercial Director who is briefed after strategic decisions have been made is consistently playing catch-up and will not deliver the same value as one who is part of the decision-making.

What is the difference between a Commercial Director and a Sales Director?

A Sales Director is primarily accountable for the sales function — pipeline management, the sales team, conversion rates, and revenue delivery. A Commercial Director has a broader remit — including the commercial strategy, pricing, commercial partnerships, key account management, and often the relationship between sales and marketing. In businesses where the commercial model is complex — multiple revenue streams, partner channels, enterprise accounts alongside transactional sales — a Commercial Director is the appropriate appointment. In businesses with a single, execution-focused sales model, a Sales Director may be sufficient.

How long does a Commercial Director search take?

A focused permanent Commercial Director search typically takes eight to twelve weeks from brief to appointment, plus the candidate’s notice period. Interim appointments can usually be made considerably faster because interim candidates are available at short notice. The quality of the brief is the single biggest determinant of timeline — a specific, well-defined brief produces a faster and better search than a vague one. We agree the timetable with you at briefing.

What is a fractional Commercial Director?

A fractional Commercial Director is a senior commercial leader who works for a business on a set number of days each week or month, on an ongoing basis. They own the commercial agenda — strategy, pricing, team and key accounts — in the same way as a full-time director, but the business pays only for the time it needs. It suits growing businesses that need senior commercial leadership before they can justify a full-time hire.

How is a fractional Commercial Director paid?

Usually on a day rate or a monthly retainer for an agreed number of days. The cost depends on the experience required and the days committed, and we discuss it with you at briefing. Where the director works through their own limited company, the business needs to consider the off-payroll working (IR35) rules.

Do you recruit Commercial Directors on a retained or contingent basis?

Most permanent Commercial Director searches are retained, because the strongest candidates are rarely on the market and need to be approached directly. Contingent terms can suit some roles. Interim and fractional appointments are on a day rate with no separate search fee. We explain the options before any search starts.

Does a Commercial Director need to be a statutory director?

Not necessarily. “Director” in a job title does not make someone a company director. If the Commercial Director is appointed to the board, they take on the general duties of directors under the Companies Act 2006, including the duty to promote the success of the company. Many businesses appoint their Commercial Director to the board once the role is established; others keep it as an executive role below board level.

Should marketing report to the Commercial Director?

In many mid-market B2B businesses, yes — it keeps marketing focused on pipeline and revenue. In consumer brands and larger businesses, marketing is often a separate function with its own director or CMO. The right answer depends on how the business wins customers, and we test it at briefing because it affects which candidates will be credible.

Can you help me find Commercial Director jobs?

Yes. Commercial leaders looking for permanent, interim or fractional roles can register with us through our candidate registration page, and current roles are listed on our opportunities page.

Recruit a Commercial Director — Permanent, Interim or Fractional

Exec Capital places Commercial Directors for UK businesses at every stage of growth. We have an active network of commercial leadership candidates — including B2B revenue leaders, PE-backed commercial operators, and technology sector specialists. Every search is run by our specialist team, with Adrian Lawrence FCA overseeing each mandate.

Permanent search

Retained search for long-term commercial leaders, with the timetable agreed at briefing

Interim placement

Experienced interim Commercial Directors available at short notice for urgent requirements

Fractional option

Part-time Commercial Director for businesses not yet needing full-time commercial leadership

Related Commercial Leadership Appointments

Related C-Suite Appointments


Sources and Further Reading

Pay information on this page is indicative only. Actual compensation is agreed on a per-engagement basis. Contact our team for current market rate guidance.

Need a Commercial Director who has done it before?

Tell us about the commercial challenge and we will come back with how we would approach the search, on a permanent, interim or fractional basis.

Tell us about your hire

Call 0203 834 9616 · recruitment@execcapital.co.uk

Related Commercial Leadership Services

Exec Capital places commercial, sales and revenue leaders on permanent, interim and fractional terms across the UK. Every search is run by our specialist team, with Adrian Lawrence FCA overseeing each mandate.

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About the author

Adrian Lawrence FCA is the founder of Exec Capital. He is a Chartered Accountant holding an ICAEW practising certificate in his own name, with more than 25 years’ experience operating at C-suite level. His background spans private equity-backed businesses, owner-managed companies and listed environments, giving Exec Capital a practitioner’s understanding of what senior leadership hires actually require. View Adrian’s ICAEW profile.